For decades, Sanmina has been successfully building complex, sophisticated products for many of the world’s largest brands. Recognized as a technology leader, Sanmina provides end-to-end design, manufacturing and logistics solutions, delivering superior quality and support to Original Equipment Manufacturers (OEMs)in a variety of industries. Lumina, the North American PR agency of record, focuses on generating brand awareness in the business and influential trade press.
The Lumina team was tasked with creating an active dialogue in the business and trade press on the role of manufacturing in the broader global economy, and its increased importance in bringing more complex products to market to solve today’s challenges and support innovation. Sanmina’s market position as a global public company with $8B in annual revenue required our team to remain extra sensitive and vigilant about media coverage and quotes to protect the brand’s reputation and stock value.
More specially, commentary focused on specific issues that global manufacturers were navigating including tariffs, whether to nearshore or re-shore operations, IP concerns, compliance and global supply chain challenges, as well as the factory of the future and how trends in smart manufacturing continue to transform the global business landscape.