To earn coverage that truly differentiates a business in rapidly evolving markets requires unique insights, creative campaigns and execution, driven by longstanding relationships with the people and media outlets that matter.
The media relations team at Lumina has built and maintained unmatched relationships with journalists, bloggers, and analysts that shape the perception of where the technology market is heading.

Lumina’s team members include veteran PR practitioners and former business journalists. Instead of simply “pitching” the media, the team engages key influencers in an ongoing dialogue so that our clients are represented meaningfully and uniquely in their respective markets.

PR /

Focused on technology. Driven to delight. We help our partners differentiate and rise above the market clutter.


We help define your
differentiated DNA

Your message should deliver impact. Lumina has a powerful methodology to help our clients develop concise, masterful positioning. In a noisy, crowded marketplace full of hype and unfulfilled promises, our journalistic roots and storyteller approach help you rise above the crowd.


Making the right connections
with the right connections

Our experience as former journalists and innate PR instincts enable us to develop story ideas that generate broad awareness. We hold close working relationships with the media, analysts and influencer communities. Communicating the right message to the right audience is in our blood.


Refining your delivery
Our experts teach you to engage the media with confidence and arm you with the skills to communicate crisply and effectively with the media.


Creating engaging,
compelling content

Our award winning writers define your content strategy for blogs and bylined articles to creating user generated content campaigns that create the right SEO to reach customers and combined with our social programs, create a rich tapestry of engagement with customers.

Working with the Lumina team has truly been a breath of fresh air. They have not only met but exceeded our expectations as a PR agency and have been extremely successful in positioning Thycotic as a thought leader in the security space. Thanks to them we continue to stay ahead of our biggest competitors quarter after quarter in media coverage. As much as I would like to keep them all to myself, I have and will continue to recommend their talented team of PR professionals to all of my marketing friends.

Steve Kahan, CMO, Thycotic

“I have worked with many PR organizations over my 15 year career in security and Lumina is at the top of my list. More important than the business acumen they bring to media relations is the trust they instill by truly learning your business and your view of the world…”

Marc Maiffret, CTO, BeyondTrust

“The team did an outstanding job of integrating with our organization to truly understand the culture, customer base and created a thorough plan to drive thought leadership, raise brand awareness and generally grow visibility. Through Lumina’s dedication and deep analyst and media relationships, we achieved great success.”

Ginny Gardea, Product Marketing Manager, CHR Solutions

“Lumina’s highly professional bi-coastal team has been an extremely valuable extension to Relevvant. From helping with brand messaging and positioning to arranging interviews with journalists and conference appearances, their mark on our growth has been indelible. We highly recommend them.”

Craig Davis, Founder & CEO, Relevvant

“Working with the Lumina PR team has been a great investment for us. They’ve done stellar work in providing strategic counsel and executing PR campaigns that help us drive business growth. They’re truly an extension of the OneSignal team and we very much enjoy working with them.”

Josh Wetzel, Chief Revenue Officer, OneSignal

“Working with Lumina as our PR agency has been an outstanding experience. They strike a solid balance of know-how across media relations, technology and enterprise business. They are responsive, proactive and creative in their approach to stories and opportunities and have delivered outstanding results in helping us garner quality coverage with both press and analysts.”

Paula Satow, VP of Marketing, Gluware

“Lumina Communications developed a highly customized PR strategy for Acceptto, which came from a clear understanding of our businesses objectives. The team worked hand-in-hand with our executives and global marketing team to develop story ideas and capitalize on breaking news cycles, which helped build our profile with the right audiences. Regular communication was vital to the success of the program and we appreciate the responsiveness and commitment to helping Acceptto build brand recognition.”

Shahrokh Shahidzadeh, CEO at Acceptto

“Lumina Communications is a powerhouse of press and analyst relations. Media, industry, social, analysts, research, if you need it, they have it. Hiring Lumina is like hiring a team of brand awareness ninjas. Regardless of your goals, there is no better PR firm to take your brand to the next level.”

Brandon Hoffman, Chief Information Security Officer, Netenrich

“At Untangle, we confidently entrust all of our PR activities and relations to Lumina Communications, who we work closely with so that they feel like a natural extension of our marketing team. Lumina make it their business to know our business and represent us with many media opportunities. From training our staff on best practices in PR, to finding us plentiful relevant opportunities to get our news out there, handling press releases for us, and writing relevant blogs and papers on our behalf, our PR activities are busy every month.”

Heather Paunet, Senior Vice President of Products and Marketing, Untangle

“Simply put, Lumina Communications is the best PR team we’ve ever worked with. Our pickups in relevant, targeted media outlets easily doubled on a year over year basis compared to our previous PR efforts. The team did an amazing job of learning what our colleague’s focus areas were and delivering just the right media opportunities to make our executives and organization shine. Lumina’s communications were quick, efficient, and always on point. I can’t recommend them highly enough.”

Lisa Plaggemier, Chief Marketing Officer, MediaPRO

“Lumina Communications is one of the rare PR firms that understand what it takes to build a brand and establish leadership in a new market, in today’s digital world. They made it happen for Cowbell Cyber and have been an invaluable asset on our journey. We have been blessed to be able to work with such a talented team of PR professionals.”

Jack Kudale, CEO, Cowbell Cyber

“The professionals at Lumina Communications truly functioned as an extension of my organization’s marketing team. They are trusted partners that drive PR strategy for maximum impact, and outcomes that move our business forward. Our work together has led to a true competitive advantage in the market.”

Veteran Tech Industry Marketing Executive

“Lumina works as a direct extension of Vectra’s global marketing team. They are trusted partners that drive our global PR strategy, and through their dedicated support, are helping to move our business forward as we solidify our place as the dominant force in the NDR industry. Working together has certainly led to a competitive advantage for Vectra in today’s crowded marketplace.”

Jennifer Geisler, Chief Marketing Officer, Vectra

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