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ICR Lumina is a b2b TECH PR firm with offices in Silicon Valley and New York City.
PUBLIC / RELATIONS
With expertise in public relations, social media and content marketing, Lumina’s comprehensive PR campaigns have led to IPOs or strategic acquisition exits yielding enterprise value well in excess of $25B.
The Lumina team has deftly handled the most complicated and critical communications challenges for businesses of all sizes, building positive awareness among our clients’ target audiences, and driving solid results. Our continued success is founded on long-lasting, mutually beneficial partnerships.
CONTENT / MARKETING
Sharp insights form the foundation of a successful communications strategy and create the persona of a powerful thought leader. Lumina approaches content marketing holistically to inform all aspects of a company’s communications strategy to engage customers in meaningful dialogue rather than “sell” to them. This includes carefully developing unique story angles and market opinions based on recent trends and the specific pain points of customers.
SOCIAL / MEDIA
Social media has become a powerful tool for businesses. The lines today between personal and professional have become sufficiently opaque, and the team at Lumina understands that social media marketing has become a critical weapon to reach powerful influencers.
Social channels reach real people, and a B2B social initiative needs to be engaging for these real people. To be truly effective across Twitter, Facebook, LinkedIn and other social networks, the Lumina team excels at helping businesses develop educational and non-promotional content that supports key company messages and brand attributes.
PUBLIC / RELATIONS
With expertise in public relations, social media and content marketing, Lumina’s comprehensive PR campaigns have led to IPOs or strategic acquisition exits yielding enterprise value well in excess of $25B. The Lumina team has deftly handled the most complicated and critical communications challenges for businesses of all sizes, building positive awareness among our clients’ target audiences, and driving solid results. Our continued success is founded on long-lasting, mutually beneficial partnerships
SOCIAL / MEDIA
Social media has become a powerful tool for businesses. The lines today between personal and professional have become sufficiently opaque, and the team at Lumina understands that social media marketing has become a critical weapon to reach powerful influencers.
Social channels reach real people, and a B2B social initiative needs to be engaging for these real people. To be truly effective across Twitter, Facebook, LinkedIn and other social networks, the Lumina team excels at helping businesses develop educational and non-promotional content that supports key company messages and brand attributes.
CONTENT / MARKETING
Sharp insights form the foundation of a successful communications strategy and create the persona of a powerful thought leader. Lumina approaches content marketing holistically to inform all aspects of a company’s communications strategy to engage customers in meaningful dialogue rather than “sell” to them. This includes carefully developing unique story angles and market opinions based on recent trends and the specific pain points of customers.
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TEAM
Lumina is comprised of a diverse team of PR professionals who are passionate about helping businesses develop strong brands and capture the media spotlight to differentiate in crowded markets and to achieve their strategic objectives.
TEAM
Lumina is comprised of a diverse team of PR professionals who are passionate about helping businesses develop strong brands and capture the media spotlight to differentiate in crowded markets and to achieve their strategic objectives.
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