Marketing after COVID: Business Conditions Steady but Marketing and PR is anything but ‘Normal’
Marketing after COVID: Business Conditions Steady but Marketing and PR is anything but ‘Normal’

Tentative Date: Thursday, April 22

Time: 10 am PT/1 pm ET

Platform: Zoom Webinar


In 2020, technology innovation emerged as a guiding light, helping businesses meet numerous pandemic-driven challenges—and accelerating tech adoption years into the future for many companies. Marketing and PR teams reacted quickly to seize this opportunity by pivoting their message to demonstrate the role technology plays in navigating these new challenges.  These same marketers were also eager to highlight the reimagined world we are living in post-pandemic. This not only helps guide a short-term recovery in 2021, it also paints a picture of a higher-tech business world further into the future.

Technology innovation is reshaping everything from the infrastructure and applications powering and maintaining remote- and hybrid-workforces, to the technology-enabled processes businesses use to collaborate with customers and employees alike in a severely disrupted business environment.

Join Lumina Communications and our panel of marketing experts who will discuss how marketers have adapted their strategies in 2020 to highlight their company’s differentiation, and what they should be doing to highlight how their solutions continue to play an important role helping businesses meet disruption in 2021. We’ll be covering the strategies and tactics these experts employ to get their companies recognized above the market clutter.

Panelists will include Gautam Goswami, CMO of TeamViewer, which provides remote collaboration solutions and has been at the center of the work from home trend; Alex Saric, CMO of Ivalua, which provides procurement solutions that help businesses manage severely disrupted supply chains; and Julie Ziegler, Global Marketing Leader of Buck, an integrated HR technology and benefits consulting firm, helping companies with HR support from the onset of the pandemic.