Gutenberg Communications’ Co-founder Rebrands After Nearly 14 Years
Campbell, CA, November 1, 2016 — Lumina Communications today announced it has launched as a standalone full-service strategic communications firm based in Silicon Valley, with offices in Manhattan. The firm, led by CEO Hugh Burnham, brings more than 25 of its talented U.S. based public relations professionals from Gutenberg Communications, which Burnham co-founded in 2003 with Harjiv Singh. Gutenberg will continue under Singh’s leadership as a sister agency to the newly established Lumina Communications.
Lumina is a full-service firm known for its strategic positioning, message development, executive counsel, media relations, content creation and social media marketing. Lumina retains Gutenberg North America’s domain in the technology industry, its senior management team and its client base of nearly 30 global technology companies in enterprise software, cloud computing, mobile, information security and academia.
“The new branding is a natural evolution of the tremendous growth Gutenberg North America has experienced in our technology business,” said Burnham. “Our new name, Lumina, evokes the light that we constantly shine on our clients in the form of media recognition and brand exposure to further business objectives and build lasting reputations for leadership.”
Since 2003, the professionals at Lumina have helped launch and increase market value for some of the best and brightest up-and-comers in emerging technology sectors. These companies have leaned on Lumina’s strategic counsel and communications services to successfully launch market-moving products, manage their reputation and rise as industry leaders. To date, Lumina’s public relations efforts have led to IPOs or strategic acquisition exits yielding an enterprise value well in excess of $20B.
“Working with the talent from Lumina has truly been a breath of fresh air,” said Steve Kahan, CMO at Thycotic. “They have not only met but exceeded our expectations as a PR agency and have been extremely successful in positioning Thycotic as a thought leader in the security space. Thanks to Lumina, we continue to stay ahead of our biggest competitors quarter after quarter in earned media coverage. As much as I would like to keep them all to myself, I have and will continue to recommend their talented team of PR professionals to all of my marketing friends.”
Lumina is strategically located in the heart of Silicon Valley, the epicenter of the U.S. technology industry, to help its clients navigate the fast-changing landscape and insert their voices in the conversation on the latest technology trends in innovation and adoption. Lumina’s Manhattan office, where the firm continues to work with many of the world’s most influential media outlets, will continue to be led by Managing Director Mike Gallo.
About Lumina Communications
Lumina is an elite, strategic, tech-focused communications and public relations firm headquartered in Silicon Valley, with offices in New York City. The company offers media and analyst relations, original content development, corporate messaging and social media marketing services. To learn more about Lumina’s services, please visit www.luminapr.com; on twitter at twitter.com/luminacomms or on Facebook at Facebook.com/Lumina-Communications.