Often times, a company’s website is the first touchpoint a visitor has with a company, and a strong brand makes an impactful difference. InstantScale’s brand at the time was practically non-existent. They had a basic logo and no visual theme to go with it.
[ The old logo ]
The New Logo
The New Website
With a strong brand identity established, Lumina worked to create a website that harnessed InstantScale’s new look and injected content that was clear, informative, and a stepping stone toward further engagement. A single page layout was the perfect solution for InstantScale. Easy to navigate, comfortable to digest visually, and a beautiful way to guide visitors through the content.