Branding, Web Design
Branding & Web Design Project for InstantScale
In the fall of 2015, the venture capital firm InstantScale approached Lumina Design with hopes of improving their web presence. InstantScale’s website at that time was built into a limiting CMS and lacked distinction, professionalism, and a brand. By working with the InstantScale team to define their company’s values and mission, Lumina delivered a new brand identity and website that expressed their desired characteristics: focused, honest, experienced, human and committed to pushing the IT industry forward.
The Brand
Often times, a company’s website is the first touchpoint a visitor has with a company, and a strong brand makes an impactful difference. InstantScale’s brand at the time was practically non-existent. They had a basic logo and no visual theme to go with it.
[ The old logo ]
The New Logo
Lumina worked with InstantScale to develop a brand that communicated an air of success and belonging within the upper tier of venture capital firms in the world. What resulted was a clean, geometric logo that articulates growth and transformation with a color palette that is pronounced and dynamic.
The New Website
With a strong brand identity established, Lumina worked to create a website that harnessed InstantScale’s new look and injected content that was clear, informative, and a stepping stone toward further engagement. A single page layout was the perfect solution for InstantScale. Easy to navigate, comfortable to digest visually, and a beautiful way to guide visitors through the content.
