SOLUTIONS

SOCIAL MEDIA

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Social media has become a powerful tool for businesses that understand its nuances and how to tap its potential. The lines today between personal and professional have become sufficiently opaque, and the dedicated social team at Lumina understands that social media marketing holds a critical place in a company’s PR efforts, both as an amplifier for the coverage that you are earning, but equally as importantly, as a way to build community and engage the influencers and end customers that you need to reach with industry-focused content.

Social channels reach real people, and a corporate social initiative needs to be engaging for these people. To be truly effective across Twitter, Facebook, LinkedIn and other social networks, the Lumina team excels at helping businesses develop educational and non-promotional content that supports key company messages.

Our team also knows that in order to succeed, companies need to do more than market their latest webinar. By creating a voice, presence and personality that amplifies coverage and engages key influencers, Lumina knows how to create the right content and presence at the right cadence to truly create a vibrant and powerful community.

SOCIAL /
SERVICES
We harness the power of social media to strengthen your company’s digital presence.

CONTENT CREATION

We help develop
your voice
Too often companies’ output on social networks consists of strictly promotional content with large gaps in time between each tweet and post. Lumina provides clients with a balance of promotional and educational content posted on a regular basis, driving awareness for your brand while positioning you as a thought leader.

COMMUNITY MANAGEMENT

Connect with
the right people
Getting the right people to follow your brand and share your content is a key component of social media. Lumina monitors social networks to identify key influencers and decision makers as well as thought leaders and prospective customers in target verticals.

ENGAGEMENT

Start a conversation
Our experts teach you to engage the media with confidence and arm you with the skills to communicate crisply and effectively with the media.

REPORTING

See where it counts
Social media reporting helps identify and inform future activity not only in your social circles but also across all your marketing channels. Lumina measures the results of your output on social networks on an ongoing basis and ensures your brand continues to grow on social media based on where we’re seeing success.

CONTENT STRATEGY

Creating engaging,
compelling content
Our award-winning writers define your content strategy for blogs and bylined articles to create user generated content campaigns that yield the right SEO to reach customers and combined with our social programs, result in a rich tapestry of engagement with customers.
Testimonials

Working with the Lumina team has truly been a breath of fresh air. They have not only met but exceeded our expectations as a PR agency and have been extremely successful in positioning Thycotic as a thought leader in the security space. Thanks to them we continue to stay ahead of our biggest competitors quarter after quarter in media coverage. As much as I would like to keep them all to myself, I have and will continue to recommend their talented team of PR professionals to all of my marketing friends.

Steve Kahan, CMO, Thycotic

“I have worked with many PR organizations over my 15 year career in security and Lumina is at the top of my list. More important than the business acumen they bring to media relations is the trust they instill by truly learning your business and your view of the world…”

Marc Maiffret, CTO, BeyondTrust

“The team did an outstanding job of integrating with our organization to truly understand the culture, customer base and created a thorough plan to drive thought leadership, raise brand awareness and generally grow visibility. Through Lumina’s dedication and deep analyst and media relationships, we achieved great success.”

Ginny Gardea, Product Marketing Manager, CHR Solutions

“Lumina’s highly professional bi-coastal team has been an extremely valuable extension to Relevvant. From helping with brand messaging and positioning to arranging interviews with journalists and conference appearances, their mark on our growth has been indelible. We highly recommend them.”

Craig Davis, Founder & CEO, Relevvant

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Feel free to contact us and we’ll get back to you as soon as possible.