Public Relations

It’s not just pitching, it’s engagement.

To earn coverage that truly differentiates a business in rapidly evolving markets requires unique insights, creative campaigns and execution, driven by longstanding relationships with the people and media outlets that matter.

The media relations team at Lumina has built and maintained unmatched relationships with journalists, bloggers, and analysts that shape the perception of where the technology market is heading.

Lumina’s team members include veteran PR practitioners and former business journalists. Instead of simply “pitching” the media, the team engages key influencers in an ongoing dialogue so that our clients are represented meaningfully and uniquely in their respective markets.


Messaging & Positioning

We help define your differentiated DNA

Your message should deliver impact.  Lumina has a powerful methodology to help our clients develop concise, masterful positioning.  In a noisy, crowded marketplace full of hype and unfulfilled promises, our journalistic roots and storyteller approach help you rise above the crowd.

Media, Analyst & influencer Relations

Making the right connections with the right connections

Our experience as former journalists and innate PR instincts enable us to develop story ideas that generate broad awareness.  We hold close working relationships with the media, analysts and influencer communities. Communicating the right message to the right audience is in our blood.

Media Training

Refining your delivery

Our experts teach you to engage the media with confidence and arm you with the skills to communicate crisply and effectively with the media.

Content Creation

Creating engaging, compelling content

Our award winning writers define your content strategy for blogs and bylined articles to creating user generated content campaigns that create the right SEO to reach customers and combined with our social programs, create a rich tapestry of engagement with customers.




“Working with the Lumina team has truly been a breath of fresh air. They have not only met but exceeded our expectations as a PR agency and have been extremely successful in positioning Thycotic as a thought leader in the security space. Thanks to them we continue to stay ahead of our biggest competitors quarter after quarter in media coverage. As much as I would like to keep them all to myself, I have and will continue to recommend their talented team of PR professionals to all of my marketing friends.”

Steve Kahan, CMO, Thycotic

“I have worked with many PR organizations over my 15 year career in security and Lumina is at the top of my list. More important than the business acumen they bring to media relations is the trust they instill by truly learning your business and your view of the world…”

Marc Maiffret, CTO, BeyondTrust

“The team did an outstanding job of integrating with our organization to truly understand the culture, customer base and created a thorough plan to drive thought leadership, raise brand awareness and generally grow visibility.  Through Lumina’s dedication and deep analyst and media relationships, we achieved great success.”

Ginny Gardea, Product Marketing Manager, CHR Solutions

“Lumina’s highly professional bi-coastal team has been an extremely valuable extension to Relevvant.  From helping with brand messaging and positioning to arranging interviews with journalists and conference appearances, their mark on our growth has been indelible.  We highly recommend them.”

Craig Davis, Founder & CEO, Relevvant