SOLUTIONS

PUBLIC RELATIONS

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To earn coverage that truly differentiates a business in rapidly evolving markets requires unique insights, creative campaigns and execution, driven by longstanding relationships with the people and media outlets that matter.
The media relations team at Lumina has built and maintained unmatched relationships with journalists, bloggers, and analysts that shape the perception of where the technology market is heading.

Lumina’s team members include veteran PR practitioners and former business journalists. Instead of simply “pitching” the media, the team engages key influencers in an ongoing dialogue so that our clients are represented meaningfully and uniquely in their respective markets.

PR /
SERVICES

Focused on technology. Driven to delight. We help our partners differentiate and rise above the market clutter.

MESSAGING & POSITIONING

We help define your
differentiated DNA

Your message should deliver impact. Lumina has a powerful methodology to help our clients develop concise, masterful positioning. In a noisy, crowded marketplace full of hype and unfulfilled promises, our journalistic roots and storyteller approach help you rise above the crowd.

MEDIA, ANALYST & INFLUENCER RELATIONS

Making the right connections
with the right connections

Our experience as former journalists and innate PR instincts enable us to develop story ideas that generate broad awareness. We hold close working relationships with the media, analysts and influencer communities. Communicating the right message to the right audience is in our blood.

MEDIA TRAINING

Refining your delivery
Our experts teach you to engage the media with confidence and arm you with the skills to communicate crisply and effectively with the media.

CONTENT CREATION

Creating engaging,
compelling content

Our award winning writers define your content strategy for blogs and bylined articles to creating user generated content campaigns that create the right SEO to reach customers and combined with our social programs, create a rich tapestry of engagement with customers.
Testimonials
“The team did an outstanding job of integrating with our organization to truly understand the culture, customer base and created a thorough plan to drive thought leadership, raise brand awareness and generally grow visibility. Through Lumina’s dedication and deep analyst and media relationships, we achieved great success.”

Ginny Gardea, Product Marketing Manager, CHR Solutions.

“The team did an outstanding job of integrating with our organization to truly understand the culture, customer base and created a thorough plan to drive thought leadership, raise brand awareness and generally grow visibility. Through Lumina’s dedication and deep analyst and media relationships, we achieved great success.”

Ginny Gardea, Product Marketing Manager, CHR Solutions.

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