JoAnn has a strong background developing engaging corporate narratives along with B2B tech experience. Currently, she counsels senior-level clients in the development of their story to key media. By placing her client’s business in the context of headlining business stories, she gains the interest of reporters and analysts in her client’s unique perspective and story. Her main responsibilities include account leadership and oversight, development of programs and closely monitoring their execution and results.
JoAnn is a bar-certified attorney and worked for a key member of Congress in our Nation’s capital on issues like immigration, patent, trade, and housing laws that required a strong public narrative. She was a speechwriter for the CEOs of HP and Blue Shield of California. JoAnn also created the communications and public outreach plans for the City of Cupertino and its involvement with the expansion of the Apple campus. She is accredited by the Public Relations Society of America (PRSA).