To earn coverage that truly differentiates a business in rapidly evolving markets requires unique insights, creative campaigns and execution, driven by longstanding relationships with the people and media outlets that matter.
The media relations team at Lumina has built and maintained unmatched relationships with journalists, bloggers, and analysts that shape the perception of where the technology market is heading.
Lumina’s team members include veteran PR practitioners and former business journalists. Instead of simply “pitching” the media, the team engages key influencers in an ongoing dialogue so that our clients are represented meaningfully and uniquely in their respective markets.
Social media has become a powerful tool for businesses that understand its nuances and how to tap its potential. The lines today between personal and professional have become sufficiently opaque, and the team at Lumina understands that social media marketing holds a critical place a company’s PR efforts.
Social channels reach real people, and a corporate social initiative needs to be engaging for these real people. To be truly effective across Twitter, Facebook, LinkedIn and other social networks, the Lumina team excels at helping businesses develop educational and non-promotional content that supports key company messages and brand attributes.
A brand is ultimately defined by the perceptions of its customers, prospects and other key constituents. Managing these perceptions requires a delicate combination of creativity and execution.
Lumina’s creative services guide our customers along the path of building a relationship with your brand, creating loyalty, differentiation and ultimately, measurable value. Whether it’s a full re-brand, website design or a simple infographic, our approach ensures that communications — written or visual — work together to create a consistent, focused and differentiated brand experience.
Sending a powerful and coherent message through visual media requires artistic strength with discernible communiqué and attention to detail. Lumina understands these components and produces the most impactful visual media possible. With expertise spanning a vast array of media skill sets, our design team eagerly tackles any kind of project.